Pedigree
1 of 10 campaigns from my Spring '24 enrollment in the One School intensive portfolio program.
Objective:
Come up with an innovative idea/product that helps dogs get adopted.
Insight:
People are more motivated to adopt a dog when they can connect with it’s unique story and personality, but often struggle to learn these details quickly.
Idea:
Bridge the gap between adopters’ first impressions and the dog’s history.
Digital, scannable collars that lead potential adopters to the dog’s full history. Once saved in-app, the Bark Story can be viewed again from wherever you are.
