AptDeco
1 of 10 campaigns from my Spring '24 enrollment in the One School intensive portfolio program.
Objective:
Position AptDeco as the go-to marketplace for budget-conscious Gen Z and Millennials seeking stylish, pre-loved furniture and decor, through a compelling Out-Of-Home campaign.
Insight:
Gen Z and Millennials appreciate pieces with character and enjoy creating a hand-picked, curated space, for a reasonable cost.
Idea:
Show them just how unique AptDeco findings can be, while still being affordable.
Commission artists to create street art installations that incorporate real pieces of Apt Deco furniture. Include their price tags to showcase AptDeco’s affordability.