Goldfish
Objective:
You wouldn’t give to kids what you couldn't give to an adult, right? Goldfish are not just for kids. These ads are made to encourage the target audience to revisit their childhood interest in the snack, by saying just that.
Target Audience:
- Men and Women ages 18-40
- Enjoy cracker snacks and have enjoyed them as a child
Sponsored Instagram Stories
You’ve outgrown your childhood clothes, but you could never outgrow Goldfish
We haven’t changed, but you’ve switched up on us. You couldn’t wait to grow up and here you are, snaking on just anything to get through the day. The snack that smiled back at you from your lunchbox, will still smile in your briefcase. Let us tag along!
Carry a small reminder of the elementary days, the days of no responsibility other than being a kid. Now you’re tasked with wearing so many hats, your head feels twice as heavy.
With all the changes in your life, you can always count on the familiar shade of yellow and the same distinct organic taste of Goldfish crackers.
There is something like the “Good Ol’ Days”
The beauty of nostalgia is in recalling pleasant memories. Some memories can be triggered by the items attached to them. The beauty of Goldfish crackers lies in the original recipe that has no altered copy. The same aged cheddar taste from your childhood, is on the same crackers waiting for you with the same smile, on the same shelf in the grocery store. And the experience never gets old.
So next time you go shopping and are longing for the past, just bend down. You’ll find Goldfish crackers right where you first met, when you were a child.
Goldfish. Not just for kids.