Liquid Death

1 of 10 campaigns from my Spring '24 enrollment in the One School intensive portfolio program.

Objective:
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance, and is bold enough to create news headlines.

Insight:
Consumers are drawn to bold, symbolic actions and installations that not only make a powerful statement against environmental issues, but also allow them to easily aid in the cause.

Solution:
Encourage people to take action and dispose of their plastic bottles responsibly in a way they can’t ignore.