Burger King

1 of 10 campaigns from my Spring '24 enrollment in the One School intensive portfolio program.

Objective:
Create a new product and a headline-grabbing way to launch it.

Insight:
Burger King’s top 3 menu items are the Whopper, the Classic Royal Crispy Chicken, and onion rings.

Idea:
Create a product that combines fans’ top 3 loves.