Vans

1 of 10 campaigns from my Spring '24 enrollment in the One School intensive portfolio program.

Objective:
Reignite Vans’ cool factor and authenticity with an experiential campaign that re-engages young skaters/creatives through buzz-worthy events and innovative product showcases.

Insight:
Many Gen Z individuals are drawn to the thrill and excitement of seeing viral-worthy stunts performed live.

Idea:
Make Vans “cool” again by invading a “cool” space, and showing people what it means to be “Off the Wall.”