AccuWeather

1 of 10 campaigns from my Spring '24 enrollment in the One School intensive portfolio program.

Objective:
Craft a data-driven idea to get people to make AccuWeather their preference, in a crowded app market where most consumers don’t have one.

Insight:
Tourists often book trips in advance, not knowing what the weather will be like during their stay.

Idea:
Use live weather data to curate itineraries based on local climate-appropriate activities.