100 Roses From Concrete

I had the pleasure of working with 100 Roses From Concrete in the summer of 2021 as part of my MAIP Fellowship, and was the sole Copywriter on my team.

Objective:
Create awareness of the racial pandemic and how it has impacted BIPOC communities’ mental health. Destigmatize the mental health narrative in BIPOC communities by placing ads in public spaces where BIPOC communities frequent the most, in-person and online.

Target Audience:
BIPOC individuals ages 18+