Brooklyn

Objective:
This print ad campaign dedicated to my hometown, Brooklyn, NY. It was designed to highlight some of Brooklyn's greatest attributes, and convince outsiders to move in. These ads would live primarily in outdoor advertising spaces like on billboards, digital bus stops, and digital subway ads, and also on social media, and in magazines.

Target Audience Profile:
- Men and Women ages 28-43
- Professionals looking to settle down into a long-term home
- Middle class- upper-middle class income bracket